Source: ZeroHedge.com
Conservative commentator and filmmaker Robby Starbuck conducted an intensive three-week investigation into Tractor Supply, revealing and sharing on X how the US retailer, known for selling farm goods to rural Americans (mainly freedom-loving Republicans), has been donating to woke radical leftist causes that do not resonate with its customer base. The retailer, in response, abruptly scrapped its climate targets and diversity, equity, and inclusion fantasies late Thursday, preventing itself from getting ‘Bud Light’d’ by its customer base.
“We have heard from customers that we have disappointed them. We have taken this feedback to heart,” Tractor Supply wrote in a statement posted on X.
From now on, the retailer claims it will retire its woke activism by nuking its DEI objectives and, instead, focus on actual and legitimate causes such as “ag education, animal welfare, veteran causes and being a good neighbor…” …