Source: ChildrensHealthDefense.org
Story at a glance:
- Big Tobacco companies like Philip Morris and R.J. Reynolds strategically acquired major food companies in the 1980s, dominating the U.S. food system for over 20 years and shaping processed food formulations.
- Tobacco-owned foods were more likely to be “hyper-palatable,” engineered with specific combinations of fat, sugar, salt and carbohydrates that excessively activate brain reward circuits, leading to addictive-like eating behaviors.
- While the processed food industry predates Big Tobacco’s involvement, tobacco companies applied their expertise in flavor enhancement and marketing strategies to food products, influencing the broader industry.
- Tobacco companies also shaped the sugary drinks market, developing and marketing popular children’s beverages like Hawaiian Punch, Kool-Aid and Capri Sun using tactics like cigarette advertising.
- The tobacco industry’s influence on food formulation and marketing persists today, with researchers arguing that the current food environment is like the unregulated tobacco landscape of the 1950s….