Only One-Third of Canadians Trust Mainstream Media Outlets: New Research – Clare Marie Merkowsky 2/9/24


Research has revealed that only one-third of Canadians trust mainstream media outlets, amid ongoing government payouts to keep legacy media outlets afloat.

According to recent research by the Canadian Radio-television and Telecommunications Commission (CTRC), one-third of Canadians consider mainstream media trustworthy and balanced following Prime Minister Justin Trudeau’s claim that Canada must subsidize CBC to “protect our democracy.”

“Canadians’ impressions of the quality, variety and depth of content as well as trust in media are relatively weak,” said the Public Opinion Research Tracker obtained by Blacklock’s Reporter.

“Nearly half, 45 percent, rely on Canadian news media to help them understand what is going on in the world and that news programming covers a diverse range of issues and topics,” said the research.

However, while 45 percent read Canadian mainstream media, much fewer trust what they are being told by mainstream media.

“Fewer agree that they trust the information provided by news media in Canada (36 percent), that the types of news programming offers a variety of perspectives (36 percent) and that they are satisfied with the quality of information and analysis offered by Canadian news media (37 percent),” the report explained.

“The primary objective of the research is to gain a better understanding of the views of Canadians with respect to their broadcasting, online and telecommunications services and other matters of strategic importance to the CRTC,” wrote researchers. “An essential component of the research is to ensure the inclusion and representation of all Canadians.”

The report, which questioned 2,561 people nationwide, did not ask respondents what caused their distrust of Canadian mainstream media outlets.

The research echoes November data from Statistics Canada that found that news media were rated less reliable than politicians, lawyers, or police.

Canadians’ low trust in both the mainstream media as well as the government comes as reports show agencies were trying to manipulate media coverage….

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