Rumble Files Billion-Dollar Lawsuit Against Google for Lost Ad Revenue and Exploiting Ad Tech Dominance – Dan Frieth 5/13/24


Rumble, one of the most prominent competitors to YouTube, has launched a new legal challenge against Google and its parent company, Alphabet.

This lawsuit, filed in the Northern District of California—the same court where Rumble’s earlier case was initiated—seeks damages exceeding $1 billion from Google. These damages pertain to lost advertising revenue, alleging that Google misused its dominant position in advertising technology to undercut Rumble’s competitive edge.

The company contends that Google’s actions have deprived it of significant ad earnings. Rumble, once a Google ad client before developing its proprietary ad technology in 2022, asserts that Google’s monopolistic behavior has manipulated the ad tech market to its own advantage….

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