Ahead of Spotify’s upcoming Stream On event, where the company is expected to announce a redesigned home feed and other updates, the company today launched a new AI feature called “DJ” to better personalize the music listening experience for its users. Similar to a radio DJ, Spotify’s DJ feature will deliver a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like, using what Spotify says is a “stunningly realistic voice.”
The idea, explains the company, is for Spotify to get to know users so well that the DJ can choose what to play for you when you hit the button. Or, as Spotify says, it’s putting an “AI DJ in your pocket.”
More broadly, the feature has the potential to turn Spotify into a lean-back, passive experience for those times users don’t feel like dictating to Spotify what to stream next or fumbling around with its interface to find a playlist they like….