On April 17, I was in London Bridge train station in central London, and couldn’t help but notice that the entire station was blanketed with these digital “Be Brave Like Ukraine” ads. Stylized in a nifty semi-Cyrillic font, the ads feature the classic blue and yellow color scheme that has now become so ubiquitous across “The West” — perhaps most prominently in London, where a local acquaintance told me she’s seen more Ukraine flags on display over the past two months than she ever saw of the UK’s own national flag.
I had a few natural questions upon seeing these ads. First, who crafted them? That answer came quickly: Just go to the “brave.ua” website and you’ll discover the ads were crafted by a consortium within the Ukraine government, including the office of Zelensky.
The answer to other natural questions have not come so quickly, though. Those questions include: Who paid for these ads? How much did they cost? Who organized their placement in some of the most expensive advertising real estate in the world? (They’ve also been displayed in Times Square, among other high-profile locations.)
Strangely, this information has proven difficult to acquire….